GS Yuasa stands at the forefront of global battery manufacturing, powering everything from daily commutes to extraordinary adventures. Our batteries are the heartbeat of the vehicles and systems that keep the world moving.

Our journey

The legacy of GS Yuasa is a story of unity and innovation, marked by the merger of two of Japan's oldest and most distinguished battery companies: Yuasa and Japan Storage Battery (GS). This pivotal merger in 2004 combined over two centuries of collective experience, expertise and innovation, creating a powerhouse in the global energy storage industry.

Yuasa`s story began in 1913 when Shichizaemon Yuasa began research into metal electrolysis. In 1918 he established Yuasa Storage Battery Co., Ltd., laying the groundwork for battery manufacturing in Japan. Yuasa was instrumental in developing Japan's first storage batteries, setting a precedent for innovation and quality.

GS Yuasa - powering what matters

GS Yuasa batteries power thousands of applications that enable our everyday lives.

They provide reliable energy behind the scenes to keep your daily life moving. From starting your car to go to the shops, to the GPS signal your sat nav uses to get there. GS Yuasa batteries even support your bank’s IT systems that allow you to pay by card and much more.

World renowned, premium Japanese engineering
Global leader for vehicle & industrial batteries
Designed for long life & maximum power
The largest coverage from one manufacturer

Since creating our first battery in 1895 we have continually created advanced energy storage solutions under the philosophy of “innovation and growth”, and established ourselves as the number one choice for vehicle and industrial batteries.

Our batteries are trusted by industry professionals, and leading manufacturers accross the globe in thousands of applications from the deep sea to outer space. These include the International Space Station, Boeing 787 Dreamliner and Shinkai deep sea submarine.

Award winning products and services

We pride ourselves on offering the best customer service, year-round availability and high quality products.

Over recent years, GS Yuasa has been recognised with several prestigious product and supplier awards.

Innovation & technology

We invest heavily in research, development and product testing to ensure we continue to meet the needs of the market place and the next generation of vehicles.

Local technical support team

With a dedicated team of specialist engineers and technicians based in your territory, GS Yuasa's technical department provide support and advice to thousands of users each year. Our teams handle technical enquiries at all levels.

Sponsorship & advertising

Our three core brands are well recognised on the market. We're proud of our high profile sponsorship programme which includes world famous motorsport teams, football, rugby and cricket, plus targeted year-round advertising.

Scrap collection service

We are dedicated to caring for the environment and offer a comprehensive scrap collection service.

Our easy-to-use solution not only collects and recycles waste batteries but also provides businesses with additional revenue.

Quality guaranteed

Our customers can be confident that we have the tools in place to ensure customer satisfaction in products, supply and service.

We use the internationally recognised quality management system ISO 9001 to provide our framework.

See the GS Yuasa difference

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Parallel to Yuasa's ascent, Japan Storage Battery Co., Ltd. (GS) was founded in 1917 by Genzo Shimadzu, who had manufactured Japan’s first lead acid storage battery in 1895. Shimadzu's vision was clear from the outset: to revolutionise energy storage solutions. Under his guidance, GS became a pioneer in battery technology.

The merger of Yuasa and GS was more than a business decision; it was a unification of visions, values and technologies. By joining forces, GS Yuasa leveraged the strengths of both companies to scale new heights in battery technology and production. This strategic fusion has enabled GS Yuasa to lead advancements in various fields, from automotive and motorcycle batteries, through energy storage and backup to aerospace and marine exploration.

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Our mission

At GS Yuasa, we believe in Creating the Future of Energy. Our mission extends beyond simply powering what matters; it's about empowering society, enhancing lives, and protecting the planet. We're dedicated to advancing battery technology to meet today's challenges and tomorrow's possibilities.

Global reach, local impact

With a network of 65 subsidiaries and 33 affiliates across the globe, GS Yuasa's presence is as broad as it is deep. Our European operations feature six dedicated companies and their distribution centres across the continent, along with a state-of-the-art headquarters in Swindon, UK. This reflects our commitment to serving local markets with global expertise and delivering excellence, innovation, and support to our partners and customers.

Innovation at our core

From pioneering the first Japanese lead acid battery to developing cutting-edge lithium-ion technology for electric vehicles and energy storage, innovation is at the core of GS Yuasa. Our relentless pursuit of excellence has made us the partner of choice for industry leaders and has placed our batteries in some of the world's most advanced vehicles and systems.

Why GS Yuasa?

Choosing GS Yuasa means partnering with a company that stands for reliability, sustainability and innovation. Our batteries are recognised globally for their superior quality and performance, making GS Yuasa the trusted name behind the brands and technologies that shape our world.

Our vision for the future

As we look to the future, GS Yuasa is committed to leading the way in sustainable energy solutions. Our dedication to reducing environmental impact and our ongoing investment in research and development ensure that we will continue to meet the evolving needs of our planet and society.

GS Yuasa Battery Europe Ltd

GS Yuasa are one of the world’s largest global manufacturers of Lead-Acid and Lithium-ion (Li-ion) batteries. For over 30 years, GS Yuasa Battery Europe Ltd have been Europe’s leading battery supplier and the number one choice for quality, performance and reliability.

GS Yuasa Battery Europe Ltd consists of five sales companies and one battery manufacturing company.