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GS Yuasa launches new pan-European website, setting a new benchmark for online battery tools and support
GS Yuasa has launched its brand-new pan-European website, a landmark development that reaffirms the company’s position as the industry leader in online battery resources, tools, and customer support across the continent. The new site is now live across all European markets and represents a major step forward in accessibility, user experience, and digital innovation for the battery industry.
Designed specifically around the needs of automotive distributors, workshop technicians, fire and security installers, UPS engineers and other professionals who rely on batteries in their daily work, the new website serves as a powerful one-stop digital hub for product selection, technical information, training, and customer support.
A complete transformation in online support for the battery industry, the new GS Yuasa website brings together all GS Yuasa, Yuasa and GS content into one centralised platform, delivering faster navigation, a cleaner layout and dramatically improved access to tools and resources. It marks a major investment in improving the way trade professionals and consumers find the information they need, choose the right batteries and access support.
Trade users will now benefit from:
- A modern, cleaner and more intuitive design that makes it easier to find products, technical data and support resources.
- A new integrated trade portal and battery lookup system, offering improved accuracy, more detailed information and a smoother user experience.
- Advanced search functionality providing the right battery the first time, with the most accurate application data, fitting times, installation instructions and important warning messages for all vehicles.
- A comprehensive information hub, packed with fitting guides, safety data sheets, technical bulletins and downloadable assets.
- Updated distributor and product locator tools, helping users quickly connect with their local authorised GS Yuasa partners.
- Improved access to the ISY battery calculator, providing quick and accurate recommendations for multiple applications.
- Enhanced access to the GS Yuasa Academy, the industry’s leading online training platform for battery technology, testing and installation.
This new digital ecosystem has been developed in response to customer feedback and industry demand for faster, clearer, and more connected online battery support.
Every aspect of the new website has been built with GS Yuasa’s core values in mind: making customers' lives easier, helping them increase battery sales, providing exceptional levels of service and support, and offering the most reliable, high-quality products on the market. It will help customers work smarter, faster and more profitably.
By combining improved tools, clearer information and easier access to training, the new site empowers trade users to:
- Save time identifying the correct battery
- Reduce fitting errors and warranty issues
- Stay up to date with the latest technologies
- Improve the service they offer to their own customers
- Grow their businesses with support from the market’s most trusted battery manufacturer
The new login system for trade users means that customers will receive more tailored information, personalised tools and improved support as they use the platform.
For over a decade, GS Yuasa has led the battery industry in online services and digital customer support. It was the first manufacturer to introduce a full online battery lookup system, the first to launch a comprehensive online Academy for training, and the first to provide dedicated tools for installers and engineers across multiple sectors.
The new website represents the next chapter in this leadership. It is a statement of GS Yuasa’s ongoing commitment to innovation, quality and customer service and sets a new standard for what trade professionals should expect from a battery supplier.
The launch is supported by a major campaign including augmented reality social media videos filmed in landmark locations across Europe, behind-the-scenes staff features, and technical explainers designed to help customers navigate the changes to the lookup system and trade portal.
Commenting on the launch, James Douglas, European Group Marketing Manager at GS Yuasa Battery Europe Ltd, said: “This is a milestone moment for GS Yuasa and for the battery industry. Our new website gives customers everything they need to work efficiently, confidently and profitably all in one place. We have always led the way in digital support, and this relaunch takes us to a whole new level.”
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