We believe in creating value that goes beyond the product. Our partnership approach is built on a foundation of trust, collaboration, and a shared vision for success. With GS Yuasa, you gain a partner committed to providing exceptional products, comprehensive support, and tailored services designed to empower your business and keep your customers happy.

Our commitment to excellence, innovation, and support sets us apart, making GS Yuasa the ideal choice for stockists, resellers, and distributors looking to elevate their offerings and drive business growth.

Unparalleled product range

Comprehensive selection

GS Yuasa offers an extensive range of battery products and solutions, spanning everything from cars and motorcycles through to security and uninterruptible power supplies. Our diverse portfolio ensures you have access to the right products to meet your customers' needs.

Innovative technologies

With a relentless focus on research and development, we continuously introduce new and improved battery technologies, keeping our partners ahead of the curve in offering cutting-edge solutions.

We are also the only major battery manufacturer to produce both lithium-ion starter and lithium-ion drivetrain batteries, as well as lead acid.

Dedicated support & resources

Marketing and sales support

GS Yuasa empowers its partners with a suite of marketing tools and resources, including promotional materials, product training, and online lookup tools to help you reach and engage your target market effectively.

Technical expertise

Our team of experts is always on hand to provide technical support, from product selection and application advice to troubleshooting and warranty assistance, ensuring you can confidently serve your customers.

Tailored services for your business

Customised solutions

Understanding that each business is unique, GS Yuasa works closely with our partners to tailor products and services that align with your specific business model, market, and customer base.

Efficient logistics and supply chain

With state-of-the-art distribution centres across Europe and an efficient logistics network, GS Yuasa ensures timely delivery and excellent stock availability, so you can meet your customers' demands without delay.

GS Yuasa - powering what matters

GS Yuasa batteries power thousands of applications that enable our everyday lives.

They provide reliable energy behind the scenes to keep your daily life moving. From starting your car to go to the shops, to the GPS signal your sat nav uses to get there. GS Yuasa batteries even support your bank’s IT systems that allow you to pay by card and much more.

World renowned, premium Japanese engineering
Global leader for vehicle & industrial batteries
Designed for long life & maximum power
The largest coverage from one manufacturer

Since creating our first battery in 1895 we have continually created advanced energy storage solutions under the philosophy of “innovation and growth”, and established ourselves as the number one choice for vehicle and industrial batteries.

Our batteries are trusted by industry professionals, and leading manufacturers accross the globe in thousands of applications from the deep sea to outer space. These include the International Space Station, Boeing 787 Dreamliner and Shinkai deep sea submarine.

Award winning products and services

We pride ourselves on offering the best customer service, year-round availability and high quality products.

Over recent years, GS Yuasa has been recognised with several prestigious product and supplier awards.

Innovation & technology

We invest heavily in research, development and product testing to ensure we continue to meet the needs of the market place and the next generation of vehicles.

Local technical support team

With a dedicated team of specialist engineers and technicians based in your territory, GS Yuasa's technical department provide support and advice to thousands of users each year. Our teams handle technical enquiries at all levels.

Sponsorship & advertising

Our three core brands are well recognised on the market. We're proud of our high profile sponsorship programme which includes world famous motorsport teams, football, rugby and cricket, plus targeted year-round advertising.

Scrap collection service

We are dedicated to caring for the environment and offer a comprehensive scrap collection service.

Our easy-to-use solution not only collects and recycles waste batteries but also provides businesses with additional revenue.

Quality guaranteed

Our customers can be confident that we have the tools in place to ensure customer satisfaction in products, supply and service.

We use the internationally recognised quality management system ISO 9001 to provide our framework.

See the GS Yuasa difference

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Growing together

Business partnerships

When you partner with us we support your business growth by offering incentives, initiatives and other unique opportunities to enhance profitability and brand recognition.

Training and development

GS Yuasa is committed to the continuous development of our partners by offering training sessions and workshops. Our online learning platform, GS Yuasa Academy is also available to keep you and your team fully up to date on the latest battery technologies, customer service and sales strategies.

Let's power what matters together

Join the GS Yuasa network and become part of a global community of businesses driving change and innovation in the energy storage industry. With GS Yuasa, you're not just working with a supplier; you're partnering with a leader dedicated to your success.

Group of Yuasa, GS, and GS Yuasa automotive batteries in a workshop setting

Introduction to advanced battery technologies

AGM and EFB batteries: a leap forward

GS and Yuasa Absorbent Glass Mat (AGM) and Enhanced Flooded Battery (EFB) types are designed to meet the high demands of modern vehicles. These batteries are essential for vehicles equipped with Start - Stop systems, offering significantly higher start cycles and durability.

It's vital to replace your vehicle's battery with the same technology (AGM or EFB) originally installed to maintain emission control systems' functionality and avoid premature battery failure. Incorrect battery replacement can lead to loss of Start - Stop functionality, causing a risk in CO2 emissions, and reduced fuel economy.

Many vehicles fitted with an AGM or EFB battery will require battery validation using an OBD configuration tool after a replacement. See our Yu-Fit page [INSERT for more details.

AGM batteries

Known for their exceptional Start - Stop performance, our GS and Yuasa AGM batteries provide up to 360,000 starts, with superior charge acceptance and durability.

Construction: AGM batteries feature absorbent glass mat that absorbs and contains all the electrolyte, preventing leaks.
Benefits: superior Start - Stop performance, high dynamic charge acceptance, and exceptional durability.
Applications: ideal for high-end vehicles with extensive electronic systems and regenerative braking capabilities.

EFB batteries

With up to 270,000 starts, our GS and Yuasa EFB batteries offer an excellent solution for entry-level Start - Stop vehicles, combining cost-effectiveness with performance.

Construction: EFB batteries enhance the traditional flooded design by utilising carbon and lithium additives in the negative plate and high-density active material in the positive plate to improve durability and performance.
Benefits: enhanced charge acceptance and greater cyclic durability.
Applications: perfect for entry-level Start - Stop vehicles and the recommended choice for standard ignition vehicles that make lots of regular short journeys such as taxis & delivery vehicles.

Maintenance and charging

Both EFB and AGM battery types are designed to be maintenance free, although, as with all batteries periodic charging may be required during times of storage or reduced usage. For AGM batteries it is crucial to use a smart charger compatible with AGM technology to prevent damage and maintain battery health. EFB types can usually be charged on a smart charger’s ‘wet’ battery setting.

Hybrid and electric vehicle battery solutions

GS Yuasa's portfolio extends beyond AGM and EFB to include advanced battery solutions for hybrid and electric vehicles (EVs), employing state-of-the-art lithium-ion technology. These batteries are designed for the high voltage and energy requirements of EVs, offering longevity and efficiency critical for sustainable transportation. To find out more visit ??? PAGE REQUIRED

GS Yuasa Battery Europe Ltd

GS Yuasa are one of the world’s largest global manufacturers of Lead-Acid and Lithium-ion (Li-ion) batteries. For over 30 years, GS Yuasa Battery Europe Ltd have been Europe’s leading battery supplier and the number one choice for quality, performance and reliability.

GS Yuasa Battery Europe Ltd consists of five sales companies and one battery manufacturing company.